CODE VIRAL CAMPAIGNS

Visual themes for online campaigns with print and email activation. Distributed through retail chain stores and marketing automation.

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( I’m working on in order to find more versatile gallery plugin… )

Reima Member-Get-Member Campaign

Campaign for garment and kid’s wear manufacturer/reseller. Reima started to supply the army with garments during the II world war and soon grew to be a scandinavian exporter of kid’s clothes by the end of the 1950’s. Today Reima is top-of-the-class provider and innovator of weatherproof clothing products with plans to upgrade the catalog with smartwear technology.

Campaign concept: Pekka Räsänen & Anssi Ruokonen, Content producer: Hanna Sairanen, Site builder: Vesa Vuoristo | Client: Reima Oy

Budget Sport Winter Festival

Campaign for sport equipment and clothing retail chain Budget Sport, which is a sub label chain of Intersport Finland. Currently there are total of ten department stores plus an online shop with extensive range of sport brands and recreational items within affordable price range.

Content producer: Hanna Sairanen, Site builder: Vesa Vuoristo | Client: Intersport Finland Oy / Budget Sport

Elisa Kirja Detective Roulette

Campaign for online e-book and audio book retailer Elisa Kirja. Telecommunication and internet service provider Elisa Oyj launched the service in 2010 to distribute audio books. Today Elisa Kirja has the availability of more than 10 000 publications. Elisa Kirja offers also a possibility as well as the channel for everyone to publish a self written e-book without losing copyrights over the material produced.

Check the motion composite of the campaign theme here »

Content producer: Hanna Sairanen, Site builder: Olli Hassinen | Client: Elisa Oyj

Kärkkäinen Christmas Campaign

Campaign for Northern Ostrobothnia based retail department chain Kärkkäinen. Originally Juha Kärkkäinen started the company back in 1988 by selling goods from a retail truck. The first shop in Ylivieska was opened in 1991 and currently the company has four large department stores and also webshop with over 80 000 products.

Content producer: Hanna Sairanen, Site builder: Vesa Vuoristo | Client: J. Kärkkäinen Oy

Stockmann Crazy Days

Campaign for the semi-annual discount event of Stockmann Retail Shopping Gallery. Crazy Days takes place on spring and on autumn within five days from Wednesday to Sunday. During that period the retail galleries as well as the online store are offering class brand products with affordable prices and limited time/amount only availability.

Content producer: Hanna Sairanen, Site builder: Vesa Vuoristo | Client: Stockmann Oyj Abp