These campaign visuals are based on product catalog shots delivered by the client and/or the importer (unless otherwise credited). Each individual campaign core image is a result of rather delicate photo retouch combined with suitable background stock material. Honouring the brands repetitive and recognizable visual characteristics has been a paramount directive in all cases.
Champagne Nicolas Feuillatte Piccolo
“Champagne is for fun!”, said Nicolas himself and legends like Lauren Bacall, Jackie Onassis and Yves Saint Laurent followed him with similar belief. Back in 1976 instant coffee developer and cocoa importer Nicolas Feuillatte founded his self titled champagne establishment and a decade later the company united with Centre Vinicole de la Champagne. For Nicolas this was an ensurement to obtain top quality grapes and best resources available. Nicolas Feuillatte Champagne Brut has been rested for at least 2 years for harmonious blend of fruity structure and unparalleled elegance.
Clients: HOK-Elanto Restaurants & Oy Norex Spirits Ab
Aura III & Original Long Drink Cassis
The legendary Aura lager brewed with respect and tradition. The historical Aura Brewery in Turku Finland was founded in 1884 and the very first selection of Aura beers was distributed in early 1885. Original Long Drink was initially developed for the 1952 Olympics in Helsinki Finland. Blackcurrant flavoured Cassis is a novelty released most recently for the summer season.
Clients: HOK-Elanto Restaurants & Oy Hartwall Ab
Coca-Cola Classic & Original Long Drink Vodka Lime
The task was to create campaign core visuals without any actual pack shots. The iconic glass contour Coke bottle shape has been around for ages in advertisements so I took a perspective of more detailed scale. The flavour of Vodka Long Drink was of course the key for visual characteristics.
Clients: HOK-Elanto Restaurants, Oy Sinebrychoff Ab & Oy Hartwall Ab
Somersby Double Press Premium Dry Cider
Somersby is the fastest growing international cider brand according to Canadean. Recently a classical style Double Press Premium joined the catalog and serves those who prefer a beverage with dry and fresh taste.
Copywriter: Katri Karsi | Clients: HOK-Elanto Restaurants & Oy Sinebrychoff Ab
Tuborg Green Lager
The second best (they say) international premium beverage of Carlsberg Group and the official beer of Roskilde Festival. The bottle itself with pull-off cap is designed and branded by Turner Duckworth London, which alone demanded a certain royal approach for a campaign visual.
Clients: HOK-Elanto Restaurants & Oy Sinebrychoff Ab
Scotch whiskies in HOK-Elanto beer houses
Limited quantities of six special label malts from various Scotch whisky regions landed in HOK-Elanto beer houses.
Copywriter: Jan-Erik Ehrström | Client: HOK-Elanto Restaurants
Golden Cap Lemon “Mojito”
Experimental summer breezer with a tropical touch. Served from a jug. What might Hemingway have said, I wonder…
Copywriter: Jan-Erik Ehrström | Clients: HOK-Elanto Restaurants & Oy Sinebrychoff Ab
Novelle mineral water & Cranberry Long Drink
Sparkling refreshment for high noon lunch break and an alternative beverage with a kick for after work chill out.
Copywriter: Arja Luopa | Clients: HOK-Elanto Restaurants, Oy Hartwall Ab & Oy Sinebrychoff Ab
Tannu Organic Rosso & Bianco
Tannu Organic has been vinificated with tradition and great respect over our natural environment. Low level of sulphur preservative and minimal amount of additives. Organic Rosso thrills with a flavour of cherry and liquorice. Organic Bianco enchants with pineapple and lemon.
Copywriter: Arja Luopa | Clients: HOK-Elanto Restaurants & Alpha Beverages